Berkeley Homes were in need of unifying their brand.
So, having considered the many different forms their advertising was taking at the time, it was clear that the brand identity needed an overhaul.
All advertising material and company collateral from brochures, newspaper adverts to emails were given a style treatment – built on simple yet flexible principles.
This facilitated brand consistency across all media whilst also allowing freedom of individual expression for each development.
The approach was a success and proved to be a catalyst, not only for Berkeley Homes but a template widely parroted by their competitors.