Jets United offer the highest standards of service available to those that can afford no-hassle flying and they wanted to reflect their prestige through new branding and literature.

So they asked Synapse to create a new logo design and business literature. We went back to them with a few different treatments, but the core idea was always keep it simple, clean and tasteful.

The chosen logo utilises the shape on the cone of a jet turbine which shows the engine in motion. A very simple and unique shape which signifies movement and safety.

We added a small touch of embossed silver foil blocking, turning the card into a tactile memorable piece of design that suggested the quality of the company on sight. Jets United were delighted with the new look and have rolled it out across all their literature.