Kwik-Fit Fleet as the b2b arm of the vehicle maintenance giant, wanted to take their branding away from dirty overalls and quick tyre changes.

We produced this new Corporate ID, focusing on the most important aspect of Kwik-Fit’s business, the car. The form and shape of almost any car under the right lighting can create a beautiful and compelling image and we wanted to get this across in the material produced, so Synapse art directed a three day photo shoot which resulted with strong imagery that was used across a variety of media. We then designed a series of press ads, brochures, Exhibition stand and collateral.